Case Studies
CPL rising to ¥850, fully dependent on Baidu PPC, revenue stopped the moment ads paused. 90 days later — 40x organic traffic, 3.8x ROAS, ¥1.5M annual ad spend saved.
Zero Google authority, Shopping CPA at $180, landing page CVR only 0.8%. Six months later: $1.2M GMV, 45% organic share, CPA down 55%.
A 4-type keyword framework: business terms, problem terms, vertical terms, action terms. Why "AI" converts poorly and "Mobile game Telegram Ads managed service" converts 3× better.
Registration CPA from retargeting: $1.90 vs $4.20 acquisition. Why attribution is always ambiguous, which products should never run retargeting, and the 5-segment audience framework.
Appnext combines on-device and in-app discovery with its AI-powered Timeline technology. For an app-growth team, the opportunity is reaching users at
The BIGO story is a global growth case built on three layers: a multi-product ecosystem, deep local operations, and monetization diversification. Bigo
BrainX presents itself publicly as a programmatic advertising platform. For an app-growth team, the practical question is not whether the platform can
For high-consideration offers, Taboola works best when the ad behaves like relevant content, the advertorial builds trust before the sales page, Smart