B2B SaaS · Google SEO + SEM

From burning budget
to pipeline on autopilot.

CPL rising to ¥850, Google account abandoned, revenue stopped the moment ads paused. 90 days later — 40x organic traffic and leads flowing without constant spend.

40x

SEO organic traffic growth

−62%

Blended acquisition cost

3.8x

Google SEM ROAS

¥1.5M

Annual ad spend saved

Monthly CPL over 6 months (¥)

Monthly organic traffic growth (indexed)

The problem

Fully dependent on Baidu PPC.
Google abandoned. Data blind.

CPL had climbed from ¥350 to ¥850 over 18 months. The Google Ads account had been running for a year with no serious management — broad match keywords, all traffic sent to the homepage, no conversion tracking. Revenue stopped the moment the team paused campaigns.

The site loaded in 4.2 seconds. Core Web Vitals all red. Zero organic rankings for any core business keywords. GA4 was installed but configured to track almost nothing useful.

What we did

Google Ads account rebuilt from scratch — three intent tiers
200+ negative keywords added in week one
Landing pages rebuilt for each campaign type
Site speed from 4.2s to 0.8s — Core Web Vitals all green
3,000+ long-tail keywords deployed across 60 SEO pages
GA4 reconfigured — every conversion event tracked
External links from 12 industry media sources

From burning budgetto pipeline on autopilot.

Fully dependent on Baidu PPC.Google abandoned. Data blind.

Similar situation?

From burning budget
to pipeline on autopilot.

Fully dependent on Baidu PPC.
Google abandoned. Data blind.