Cross-border DTC · Google Shopping

New store cold start —
$1.2M GMV in month six.

Zero Google authority, Shopping CPA at $180, landing page CVR only 0.8%. Six months later: $1.2M monthly GMV, 45% organic share.

$1.2M

Month-six GMV

−55%

Ad CPA reduction

4.2%

Landing page CVR

45%

Organic share month 6

Monthly GMV — 6-month cold start trajectory ($K)

Traffic mix — paid vs. organic share

The problem

No authority. No data.
$180 CPA that doesn't work.

New store with no Google history — Shopping algorithms penalise new accounts with poor placement and higher CPCs. At $180 CPA with an average order value that couldn't support it, every day of spend was a guaranteed loss. Landing pages with an 82% bounce rate meant traffic coming in and immediately leaving.

What we did

Shopping feed complete rewrite — titles, descriptions, GTIN
Brand defense campaign — stop competitors stealing brand traffic
Product page SEO — specs, FAQ, reviews, Schema markup
Landing page redesign — CVR from 0.8% to 4.2%
Remarketing — cart abandoners re-engaged at 18% conversion
Long-tail review keywords — "[product] review", "vs" pages

New store cold start —$1.2M GMV in month six.

No authority. No data.$180 CPA that doesn't work.

Starting a new store or stuck on CPA?

New store cold start —
$1.2M GMV in month six.

No authority. No data.
$180 CPA that doesn't work.